NUS Biz Students Win JMUCC 2022 Case Competition

From February 28th to March 5th, teams of business students worldwide came together to compete and challenge themselves to solve live business cases as part of the John Molson School of Business’  annual undergraduate case competition.

JMUCC is now the world’s largest international case competition, with students from 28 universities from around the world taking part each year.

The winning team of Perry Goh, Liu Jia Rui, Koh Kai Rui and Benedict Han view the competition as an opportunity to venture out of the classroom. “It was a great way to deepen one’s knowledge of new geographies and business sectors and analyse real-world problems faced by companies,” said Perry.

Hosted by Concordia University in Montreal, Canada, JMUCC provides a platform for emerging leaders of tomorrow to showcase their skills, knowledge and resourcefulness. Teams were required to complete 3-hour, 5-hour and 24-hour cases and present their findings to a panel of judges made up of industry specialists.

The biggest challenge the team faced, according to Perry, was to ensure their proposal could work in the vast Canadian market. “Ideas that could work in Singapore may not work in Canada where there are multiple provinces and languages to take into account,” said Perry.

According to Perry, the team overcame the challenge by doing their due diligence on the Canadian business landscape, including local cultures and regulations, and ensuring their ideas work in Canada’s various provinces.

Participating in JMUCC also gave the team a unique out-of-classroom experience. “Case competitions are all about teamwork and applying the knowledge we have learnt in class to real-life business cases. And JMUCC has trained us how to handle all that under immense pressure,” said Benedict.

“The students’ flair for critical thinking, resourcefulness, and creativity, as well as their presentation skills and determination were tested to the maximum,” said Assoc Prof Tan Soo Jiuan (Dept of Marketing), the faculty advisor to the team.

The competition also tested the students’ resilience. “They were posted last in the first case, but despite this disappointment, they persevered and managed to win the next two cases to venture onto the final round and won against six other division winners in the finals. I am sure these experiences are invaluable to them in preparing them for their careers,” said Soo Jiuan.