Building a Better Tomorrow

Investor and strategist Patricia Reed (UCLA – NUS EMBA 2012) believes in building a better tomorrow for future generations — by devoting herself to sustainability and society-focused projects.

For instance, Patricia is a seed investor in Lucy, a virtual bank that specialises in financial inclusion for women, Full Circle Biotech, a company that is changing the $400 billion agfeed market, and explores angel investment opportunities with sustainability-focused companies in Asia. In the midst of all this, she is also a foster mom in Singapore.

Q: What got you into the areas of sustainability and society? 

I believe in the Greek proverb, “Society grows great when old people plant trees whose shade they know they shall never sit in.” I hope I’m planting those trees by investing in companies such as Lucy and Full Circle Biotech.

I have become increasingly aware of the need to focus on today’s biggest challenges. That isn’t Covid, Ukraine, or anything else in the headlines. It is the issue of global warming that most people still think can be pushed down the road to our children. We need to make changes at an individual level, not wait for governments to solve it.

Lucy came about because there is a real issue of access to quality financial services for low-income women worldwide. We’re piloting a B2B solution in Singapore for domestic helpers. We intend to sell it as a SaaS platform to large banks to help them provide cost-effective banking services to populations they generally cannot support.

Lucy is a virtual bank and the founders wanted the Seed round to be financed exclusively by women. I knew one of the founders through his wife, and he reached out to see if I was interested. The CEO is a phenomenally capable, mature woman, and reassured me immediately. I find that clear purpose and founder credibility are the only two factors I look at when the company is that young. All the spreadsheets in the world can’t measure integrity and commitment.

I am currently supporting our Series A range in looking for investors and seeking a potential partner for a money lending license to be able to extend safe, reasonably priced credit to women who usually only have loan sharks as an option.

As for Full Circle Biotech, it is a company that is changing the US$400 billion agriculture feed market, which contributes over 20 per cent of global greenhouse gases. It is an innovative biotech agriculture feed company that replaces increasingly scarce ocean-sourced fish meal used for feed, and other firms.

Over the years, to reduce my greenhouse emissions and inflammation in the body that is the source of autoimmune disease, I have moved my family and myself increasingly away from animal proteins toward plant protein.

A few years ago, I was bored and had a puppy, Poppy. I realised Poppy’s carbon pawprint was an issue, and I looked for something different for dog food. I found out that insect protein has exponentially more protein than beef, which we assume is the holy grail. I started looking for products in Asia and couldn’t find any, so I started exploring starting my own pet food company. In that effort, I met a potential producer of alternative protein in Bangkok. Unfortunately, he kept having delays, and I found out he had had an investor fall through. I filled that gap and have been working closely to support the company.

We’re currently raising our post-Seed round, and have over US$400,000 in private investments committed and Letters of Intent (LOIs) from two of the world’s largest food companies for US$22 million. The interest from large companies that seek to reduce their emissions has been staggering and inspiring.

Patricia (right) with Lucy CEO Debbie Watkins
Patricia (right) with Lucy CEO Debbie Watkins
Q: How has your time in UCLA-NUS enabled your work today? 

Two main takeaways for me were on the financial side, assessing companies for investment and learning strategies to evaluate and coach companies I work with. In addition, the programme’s network has opened doors for projects, partners, and resources to which I would not have had access.

Q: Being an investor differs from your earlier in-house and consulting roles. How did you become one?

I became an investor quite by accident. My first investment was an exchange of my time for equity in 2018. A friend and CEO of start-up, Eric Chia at Advocado, met me for coffee a few years ago. I was expecting to chew the fat, but he was happy I had reached out. He asked for my help to turn around his business, which he realised needed help focusing resources and direction.

In six months, we cut OPEX by 43 per cent, grew EBITA financial performance by 234 per cent, and eliminated a product tangent. Avocado is doing well, and Eric wrote me a glowing recommendation for my services, which is always wonderful to have.

Q: That’s a unique path you have been taking. Any advice for your peers?

In early stage investments, spreadsheets don’t matter. Two things matter. First, purpose. Are they crystal clear on their “why?” What problem are they solving, and for whom? Second, the founder’s character. Focus on whether you trust this individual and if the person is committed to the cause.

Know what space you want to invest in where you would like to see a difference in the world. I focus on sustainability, as I am increasingly alarmed at the lack of sufficient change in individual behaviour to stop the acceleration of global warming.

There are so many opportunities to invest. In a crowded space like Fintech, look for companies that are growing the pie, rather than just displacing an existing service.

Also, the core team needs to be solid, I confess I’m partial to those with a seasoned CEO. Finally, find a group to join where you can leverage the experience of others. A team’s knowledge is far broader than your own.

Q: How did you get involved in fostering?

As Whitney sang, children are our future. Seriously, I once volunteered at an event at a children’s home, and there was a darling girl who stuck to me the whole afternoon. At the end of the day, she came to me, looked straight at me and said, “Ms Trish, am I ever going to see you again?” My heart! I told her yes, and started going to visit her with my kids on weekends.

I overheard staff complaining one weekend, “if only there were more foster homes!” I thought- I could do that! So my family went through the approval process and became a foster home. I’ve had a 16-year old girl with me since September 2019. It hasn’t been easy, but she has grown immensely, gives me a real sense of purpose, and helps a child in need. I also am convinced it has helped my children to be more aware of the good fortune they’ve had. My youngest has also learned what it’s like to have an annoying younger sibling!

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